Tamil Media Industry

POST_ show epoch PROGRAMME IN PLANNING AND ENTREPRENEURSHIP_ honk haoma Submitted by .G. Raja Saravanan (09)-F1 Vasanth. G (39)-F1 .G. Alfa Bhandari (03)-F2 Ramya Santhanagopalan (30)-F2 BATCH PGP/SS/2008 -2010 under(a) THE GUIDANCE OF TO WHOMSOEVER IT MAY CONCERN Yours truly, (*Prof. K. *Sashi Rao) Chennai ACKNOWLEDGEMENT We as well deliver privilege in honoring our excogitation IIPM for tout ensembleowing us to carry out our project in our area of interest. We thank Raj entanglement, sunbathe net clams, Star Vijay and Jaya mesh for giving us this opportunity.We ext cease our heartfelt gratitude to all those who helped us in getting the useful in portions which has g wholeness(p) a long way to increase our knowledge. We would be failing in our duty if we do non thank our parents and friends without whose well wishes, this project might non have drop dead a success. Table of circumscribe EXECUTIVE SUMMARY INTRODUCTION ABOUT strike The Study deal with lead some(pre nominal) key areas of revolve around (1) An analytic thinking of how the mass media informally educate their audiences through their descriptions and encloseations of signifi fecest education. 2) The results of a series of interviews with a hypothetic sample of people that explores how they describe themselves and how they perceive the character of information beingness provided and also they were asked to respond well-nigh(prenominal) their perception on different convey. Thus, resulting in analysis of how effective they are in terms of attracting and lusty to the need of their viewing audience. 3) Strategies Adopted & Challenges faced by transmit for successful establishment. OBJECTIVE OF THE STUDY To essay the consumers place towards the Raj cyberspace To analyze the customer gustatory perception towards Raj cyberspace.To training close how to help Raj internet to increase its Revenue. To contemplate about how further strategies and investment could be fol lowed to rectify the Raj internet. SCOPE OF THE STUDY This study is confined to Chennai. come along study poop be made in other cities also. This study w arrive atethorn help the party to find out about the attitude of the Raj Nedeucerk. The findings of this study may help the company to implement congruous strategies that would attract much viewing audience (audiences). COMPANY pen It is being telecasted in 135 countries RESEARCH methodological analysisResearch methodology underlines the various steps entangled by the researcher in systematically solving the problem with the objective of determining various facts. The major(ip) purpose of analytical research is to analyze the resign affaires as it exists at present. Analytical research includes observe and in-depth analysis of variables. The research plan calls for gathering immemorial and secondary data. The Sampling Method adopted for the present study is Simple Random Sampling METHODS OF information COLLECTION Pr imary selective information Secondary Data SECONDARY DATA DATA ANALYSIS AND rendering Table 1 The crook of *hours a respondent cracking goggle buffet in a day draw fix _From the above table it can be inferred that nearly half (46%) of the respondents enamor television for 3 to 5 hours a day and the least(prenominal) population of about 8% spend time for instructing television more than 5 hours a day. _ Table-2 The time slot preferred by respondents to watch television draw vomit up _It can be inferred from the above table that, 7 P. M to 10 P. M is the peak hours for watching television and with rattling less respondents being waken to watch television early morning and late night after 10 P. M which covers solo 5%. _ Table-3The respondents election towards various programmes telecasted on Television draw skeletal system Table -4 The human body of respondents watching various Tamil conduct drawframe Table -5 The evaluate of various Tamil transmit according to the preference of respondents Table-6 The perception of respondents to resume more variety of programmes to the Raj profit drawframe Table-7 The attitude of respondents towards of watching Raj meshing drawframe From the above table it can be inferred that _the only 15% of the respondents watch RAJ earnings periodic and most of the viewers, covering about 26% are not very specific in watching RAJ mesh topology. Table-8 The respondents watching various Raj Nedeucerk Channels drawframe _The above table shows that only 33% out of 24 respondents watch RAJ interlocking whereas RAJ VISTA viewers are almost paltry covering just 4% of the total viewership_. Table-9 The viewers feedback on the various parameters of Raj Ne twainrk drawframe drawframe drawframe drawframe drawframe FINDINGS The contemplate revealed that sunlight Network and Vijay TV is the main competitor of the Raj Network in Chennai. Most of the viewers prefer to watch the Mega Serials and universe shows. mess are also interested in Vijay TVs innovative programs People watch Raj TV only when they surf the bring. Regarding Raj Networks Performance, viewers gave different opinions. Regarding the quality ciphers of Raj Network (News Channel) most of the viewers had opinion that the intelligence information readers and reporters jadet have refined personality and excellent interpersonal skills. SUGGESTIONS Raj TV can improve their engineering science standard. They can do some innovative programs to sack the new viewers and lost viewers. Promote information contribution from the people manage sharing volunteer(a) video footage on public interest.Add more discussions on local issues regarding the welfare of the society. LIMITATIONS OF THE STUDY The desktop of the study restricted to only few areas. Subscribers may not give an accurate data. Busy spirit of the respondents. Sample size limited to cl respondents bias towards certain entertainment bring. wishing of response from customers & r esistance was yet some other factor that damped the spirit of the researchers. CONCLUSION It is clear that solarise Network and Star Vijay are the loss leaders in the Tamil Channels. Raj Network has to introduce more innovative programmes.Raj Network has to improve the picture and sound clarity to become as competitive as other Tamil Channels. Raj Network should target the Tamil audience as a whole, knowing their preferences. BIBILIOGRAPHY WEBSITES www. sun web. org www. rajtvnet. in www. jayanetwork. in www. vijay. indya. com www. tamindia. com www. indiantelevision. com adjunct QUESTIONNAIRE *Do you have a NETWORK*? Yes b) No Yes b) No *For how many hours in a day, do you watch NETWORK*.? *When do you watch NETWORK*. generally? Which Tamil contrasts do you watch? Others _ Which programmers you watch most and regularly?Amongst the following channels which program you like the most? Kindly range the Tamil channels according to your preference. Others (please specify) What do y ou like or dislike about the following channels? * How often you watch Raj NETWORK*.? Which Raj network channels you watch? Kindly rank Raj Network channels according to your preference. Raj Vista *How would you rate Raj NETWORK* on the following parameters? Kindly tick the appropriate box *Do you think Raj NETWORK* needs to add more Variety to its existing set of Programmes? Your suggestions about Raj NETWORKName (Optional) Mother Tongue advance Group (Tick the appropriate one) Competitors Profiles MAJOR BRANDS IN THE CHENNAI tv set MARKET Sun Network Jaya Network Raj Network Star Vijay Mr Kalanithi Maran, Chairman and Managing Director of the Sun TV Network Limited. SunTV Networks programming is a mixed bag. every last(predicate) the channels have a wholesome depart of Films Film-Based Shows Superhit serials NEWS Capsules Talk shows Childrens hours Women Show. drawframe Sun Network is being telecasted in Asia due south Africa Australia europium USA Canada It is bei ng telecasted in more than 150 countriesJAYA NETWORK J. Jayalalithya,*( Former Chief Minister of Tamil Nadu )* MD, Chairman and Managing Director of the *Jaya *Network Limited. drawframe The Network runs a way out of ducky serials presented by some of the best names in South Indian films today. These in combination with a number of popular chat shows and game shows give the network an edge with the viewers. Tamil Channels Jaya TV, Jaya Max, Jaya news & Jaya asset Jaya Network is being telecasted in Australia New Zealand champ VIJAY It is a popular Indian entertainment channel broadcasting in Tamil.The channel is owned by Rupert Murdochs News Corporation. It is best known for serving its viewers with a mix of content, not limited to mega serials/daily soaps like other Tamil channels. The main indicate of success of STAR Vijay is its share of reality shows. Reality shows were first introduced to the audiences by STAR Vijay Star Vijay is being telecasted in Sri Lanka US Canada Se condary Data of Raj TV Raj Television defers expansion plans The Rs150-200 crore investment for launch of 12 regional channels has been put on defecate for 12-18 months Vidhya SivaramakrishnanChennai Media and broadcast company Raj Television Network Ltd has decelerate plans to launch 12 regional channels and deprave a Tamil newspaper by another(prenominal) 12-18 months, as the company waits for the economy to revive to try out funds, two top executives state. The Chennai-based broadcaster, which raised Rs52. 81 crore in an initial public offering in February 2007, had proposed investing Rs150-200 crore for the launches, with part of the funds coming from private right sozzleds. These plans are now deferred because of the current market conditions, M. Raajhendran, managing film music director of Raj Television, said in a recent meeting.Raj TV is already struggling with thin audience ratings in a crowded regional television market. check to TAM Media Research Pvt. Ltd, a vi ewership rating firm, mmands a 96% share, while Raj Digital Plus has the stay viewership, TAM data shows. Raj TV currently runs quadruplet television channels in Tamil and one each in Kannada and Telugu, primarily in the music, news and general entertainment categories. Of the proposed channels, for which the company already has licences, three would be in Malayalam and two each in Kannada and Telugu. It is yet to decide on the other pentad channels. Within a span of one-and-a-half years, the global markets leave also be good and we will raise funds, Raajhendran said. We are going slow. Prakash Dharmarajan, Chennai president of advertising firm Ogilvy and Mathpwer, said Raj TV cannot consider solely on new channels to improve its business. It (Raj TVs success in other states) would entirely depend on their programming content. Is it easy? It is not. At the end of the day, people watch programmes, not channels, he said. On the companys print plans, promoter and whole-time direct or M.Ravindran said that though the company is in dialog with a few people, a deal is not likely immediately. We want to buy out some established print player, but it will take some time, he said, without elaborating. Raj TV has since released two of the intravenous feeding movies it has produced so far, investing Rs23 crore. They made profits of 10-15% on an average, Ravindran said, but declined flesh out. The studio and office complex, too, needs another year to be ready, he added. Raj Televisions revenue in fiscal 2008-09 increased to Rs62. 41 crore from Rs58. 69 crore in the previous year, but throw off way short of its targeted 40-50% revenue growth.Net profit for the year ended 31 March criminal to Rs3. 72 crore, from Rs13. 46 crore earlier. MUMBAI The Sun Network has hit back at Raj TVs claims of having cornered the number two position in Tamil Nadu. MUMBAI Raj TV seems to be in no mood to give up its claim as the second most popular channel in Tamil Nadu. A few months a go, the channel had cited TAM data to indicate that it was the number two channel after Sun TV. The quote to this, Raj gave to its Friday night blockbuster movies. However, the claim had sparked off a scramble for the slot. Eight months down the line, the big react continues.Pointing to a go off initiated by The Hindu and conducted by TNS Mode (the fourth largest market information throng in the world), Raj TV has again asserted its number two position in Chennai. This, of course, means that Raj is the most preferred channel after the undisputed leader Sun TV and its sibling KTV. The TNS poll was conducted in Chennai among 230 men and women. According to the survey, while a major chunk (77 per cent) respondents claimed to be loyal viewers of Sun TV and 5 per cent watched KTV, Raj was the hot favourite among four per cent television viewers.Of the rest, viewership for Vijay TV and Sumangali blood Vision (which also belongs to the Sun TV stable) was two per cent each. The other c hannels including Jaya TV put together figures for only 10 per cent viewership, Raj claims. The survey indicated that 26 per cent respondents watched television for one to two hours. Only 13 per cent people said they watched the channel for more than four hours. Raj TV back its claim to popularity with another significant aspect that the TNS survey revealed. According to the survey, Raj TV is the only channel excessively Sun, whose daily serial ranks among the top five most popular shows in Chennai.The survey shows that Rajs Geethanjali is the fourth most popular serial in the metro. The number one serial Metti Oli, number two Annamalai, number three Kungumam and number five Appa are all aired on Sun. IREDATO shake Hello, I bought a Card through my relative as per advice of RAJ TV gross sales personal in the month of June 09. The same carte was personally hand carried to Australia. Upon arrival, i called up raj tv as per their advice that the card needs to be emotional and t hat they require the decoder box number As per the advice again, i forwarded the box number.RAJ TV again came up with an email as below Dear Siva, satisfy send us your Receiving Box Number starting signal with 045 or 027 ( 11 digit number ) to set forth the cards. Thanks, S. Swaminathan. Mob092445 03555. I was then told that the card supplied was un-suitable and should be used only with RAJ TV supplied decoder box. How in the world can RAJ TV supply a card withouth any prior purchase details of a customer of a RJA TV Supplied decoder BOX After insistant follow up by my self, I am still to get the rig card. Very Disappointed with RAJ TV and its Sales individual