How Steinbeck Presents the Character of Curley’s Wife

eys Examine how Steinbeck presents the character of Curley’s wife in ‘Of mice and men’ . Refer closely to the text in your answer to support your views. Throughout the novel Steinbeck presents the character of Curley’s wife in a number of ways. Initially he tells us that she is a beautiful girl who is lonely and she is the only female on the ranch. Steinbeck explains that she is presented as a sexual object for Curly. Even though she is the boss’s son’s wife she is still low in the hierarchy within the ranch. She clearly uses her sexuality as a weapon and is seen as a sexual predator.This is shown as she wears a lot of red and ostrich feathers. The red signals love, danger and sex. Unfortunately her sexuality has no impact on the farm because everyone is scared of being friendly or seen with her due to her husband’s power. She is flirtatious ‘you guys seen Curly anywhere? ’ She asks this just to be able to enter the stable to be with the men and this is used a decoy to get her to be able to socialise with the men. Stein beck is giving the reader a negative image of her, almost as a sex slave.We see this negativity in other character’s description of her: George states she is a ‘rattrap and a tramp’ , Lennie calls her ‘ purdy’, Candy states ‘ well that gloves full of Vaseline’ this refers to the idea that Curley wife is merely viewed by all as an object of sexual desire yet men are wary of her and avoid contact where possible. She seeks out greater weaknesses in others in order to protect herself or to survive. This she does with her appearance: ‘full rough lips, heavily made up eyes, finger nails red, her hair hung in little clusters’ . Her choices of clothes are very feminine and tempting desire.She wants to be admired and noticed. Her actions and mannerisms are also very sexual ‘leans against the door frame so her body is thrown forwar d. ’ Steinbeck is trying to present the character as a tease and an object of desire. This however clearly shows that she is a beautiful and desirable women who is merely seeking reassurance and love. Steinbeck presents Curley’s wife as not being important. This is evidenced by the fact she has no name and is only defined by her relationship with Curley. This is quite sad and emphasises that she has no real family, friends and is the only female.She is Curley’s possession and is used in the novel to show his masculinity and that she is trapped in a loveless marriage. Yet despite being unimportant she has a big impact on George, Lennie and Candys future dreams – they disappear on her death. Steinbeck shows the hierarchy of people clearly in the novel. Curley’s wife has little power as men are portrayed as more important. This is shown when Curley orders her to go back to the house and he treats her as a possession. Sadly the novel refers to her back ground as not being happy as her mother instructed her not to marry Curley but she did.Curley’s wife is shown as a lonely character who is desperate for companionship. She flirts with the men on the ranch and forces her company on them. Sadly she pays the price for her need of company when she encourages Lennie to stroke her hair and he overpowers her and accidently kills her. The American dream is key to the novel – this means everyone should have equality and hope for the future. Curley’s wife has a dream of becoming a Hollywood star, ‘says I was a natural’ and ‘I could have been in the movies’ This is still her dream to escape from the ranch.This emphasises her innocence as she still believes she will get her chance in life and these were her last thoughts before she was killed by Lennie. Steinbeck shows Curley’s wife as a victim – sweet and innocent in death. No one is sad for her – they only worry about Lennie- George is only worried about Lennies mistake, Curley wants revenge and to be seen as a strong man ‘I’m gonna shoot the guts outta the big bastard’ Throughout the novel no one shows her any sympathy: Candy is angry as his dream has been shattered now ‘you god damn tramp†¦. you messed things up’. She has lived a life without love and without achieving her dream.

Merck company

At present, the company is organized into three divisions: 1) pharmaceuticals focusing on innovative prescription drugs; 2) pharmaceuticals centred on generic prescription drugs; and 3) consumer health comprised of different activities such as health and medical nutrition including genetic engineering and the development of products. 2) The pharmaceutical industry is characterized by stiff competition. The international competitors of Merck are international, research-based pharmaceutical and biotechnology companies that also sell branded, patent-protected, prescription medicines. However, because Merck is ahead in research and development, specifically in technologies, these create leverages for the company to be at the top. Technologies help the company ease working loads; make them faster and more accurate. 3) Research is advancing at a rapid pace. The application of research provides the opportunity to improve productivity, quality, and cost control in education and research, security of health-related information, and reimbursement through new product development at Merck. While these advances in research promise huge benefits such as higher quality medicine, enhanced workflow and increased efficiency, there is also the potential for precious resources to be squandered and the added pressure of patient welfare at stake. While Merck’s research systems were intended to steam line financial management and automate manual processes, Pharmaceutical Industries now require much greater functionality. The modern Pharmaceutical Industries is expected to link administrative, laboratory, financial and clinical data to provide faster diagnosis and better treatment. The application of research at Merck would highlight the potential benefits of new product development in increasing access, improving quality, and reducing costs. While there is consensus that result will result in substantial cost savings, new product development can quantify the magnitude of the savings of Merck in a way that is scaleable to nationwide implementation. 4)  With the mission statement of Merck, the company aims to provide high margin generic drugs. This objective resonate their mission of lowering or controlling the costs that they would pass onto their consumers. In order for Merck to achieve their objective, they must be able to find ways of lowering their production costs so that they will be able to lower the cost that they will pass onto their consumers. One of the policies that they implemented to see this through is by focusing on research to develop and maintain technologies. For example, Merck invested in information technology. This allowed them to create a web-based system that improved the company’s management of inventories and orders by enhancing their speed and accuracy. By lessening the margins for errors, Merck will also be able to lessen their production cost. 5)  The website of Merck is able to adhere to the basic rules so as to ensure that the website created will be accessible.   The patients and caregivers website of Merck is easy to read, easy to navigate and easy to find.   In addition, the layout and design of the web is consistent throughout the site, plus the website and the needed information regarding the medicines is quick to be downloaded. This absolutely contributes to understanding Merck’s product line. REFERENCES Corporate Responsibility: Committed to make a Difference. Retrieved May 23, 2007 from http://www.merck.com Patients & Caregivers: Comprehensive medical resources to keep you educated and informed. Retrieved May 23, 2007 from http://www.merck.com/product/patients_caregivers.html       Merck Company IntroductionThe healthcare industry is composed of many different players who have the same goal which is to ensure the well-being of people, particularly with regards to their health.   One such player in this industry is pharmaceutical companies.   This paper will be analyzing the products of Merck Pharmaceutical Company concentrating on the importance of research in the development of their products.   It will also be presenting the company’s mission statement and how consistent the company is in relation to its mission statement.   Furthermore, it will analyze on whether the company’s patient and care-givers site is helpful to the company’s target audience or otherwise.Overview of Merck CompanyIn order to analyze Merck Pharmaceutical Company comprehensively, an overview about the company and its mission statement must first be established.Merck & Co. Inc. was established in 1891 with the concern on prioritizing the needs of patient that have been othe rwise not met during this period.   The company primarily produces vaccines and medicines as well as delivering these to those who need them the most (â€Å"About Merck† 2008).Merck & Co. Inc. is also a global research pharmaceutical company.   Its mission is â€Å"to provide society with superior products and services by developing innovations and solutions that improve the quality of life and satisfy customer needs, and to provide employees with meaningful work and advancement opportunities, and investors with a superior rate of return† (â€Å"Mission Statement† 2008).   The company is committed to the preservation and improvement of human life by maintaining high standards in its ethics, particularly in research in order to attain their mission (â€Å"Mission Statement† 2008).Products of Merck CompanyBecause of their continuous research, the company has been able to release new products for the betterment of today’s society.   The most r ecent product of the company that was licensed and approved by the Food and Drug Administration (FDA) of the United States was Gardasil, a cervical cancer vaccination.   The company announced the release of the vaccine on March 19, 2008 (â€Å"Product News† 2008).Gardasil is a vaccine that was developed in order to prevent the development of cervical cancer, dysplastic lesions and genital warts among females from age nine to twenty-six.   Based on their research, they had discovered that these diseases were caused by HPV types 6, 11, 16 and 18 (â€Å"Product News† 2008).Importance of Research to MerckResearch is extremely vital to the progress of Merck as a pharmaceutical company.   Through their constant and meticulous research, the company is able to create medicines that have become important in today’s society.   The company’s research resources include the acquisition of the most advance tools in the market, chemistry, genomics and computeriz ed molecular modeling.   These resources allow the company to remain at the forefront of discovery in their industry (â€Å"Our Research† 2008).Because of the technology advancement and their meticulousness in hiring employees in their research and product development department, the company is able to create products that are able to satisfy the needs of their customers.   At the same time, the availability of the most up-to-date technology allows the company’s researchers to work in an environment for them to create meaningful and advancement opportunities. As a result, they are able to improve and preserve human life in today’s society as well as meeting the company’s mission statement and values (â€Å"Mission Statement† 2008).Patient and Caregivers’ SiteSince the company produces vaccines and medicines, there is always the possibility that it may be inappropriately administered which would cause adverse side effects to the patient w hich would not just aggravate the medical condition of the patient, but may also cause the caregiver to lose his or her license to practice.In order to prevent this, the company had provided a patient and caregivers’ site in order to properly educate the consumers of the company’s products on side effects, dosage, manner of administration and situations when the product could not be used.   The website is extremely helpful for both patients and caregivers.   The main page presents the names of the products so that the patient or the caregiver is able to locate more information about the medicine or vaccine.The page that discusses the medicine or vaccine is presented in two forms: one is written in a simple and straight-to-the-point manner so that the average individual without any background in medicine would be able to understand information about the product comprehensively.   It is also presented in a more technical and scientific way which can be comprehended only by someone who has a background in medicine such as a caregiver (â€Å"Patient & Caregiver U.S. Product Web sites† 2008).ConclusionFor a company such as Merck & Co. Inc., research is extremely vital in its operations since it is only through research that the company would be able to create products in order to meet their mission which is to provide superior vaccines and medicines in order to improve the quality of human life.   One such example of this is the release of Gardasil, a vaccine developed to prevent cervical cancer and other diseases among females from occurring.   For patients and caregivers who would need information with regards to their products, the company provided a website where information about a particular vaccine or medicine would be understood by both patients and caregivers.ReferencesMerck & Co., Inc. (2008). About Merck. Retrieved on 08 April 2008, fromhttp://www.merck.com/about/.Merck & Co., Inc. (2008). Mission statement. Retrieved on 08 April 2008, fromhttp://www.merck.com/about/mission.html.

Free Essays on Sex,Drugs And Rock And Roll

Since its emergence as an art form, Rock & Roll has become one of the most feared plagues to ever infest the planet. With beats intended to incite excitement and lyrics about pressing issues, there’s no telling how much Rock & Roll could’ve potentially corrupted the youth of the world, be it 1950, 2002, or anytime in between. Fortunately, the full destructive power of this entity that is Rock music has never been reached, thanks in part to the bravery of such freedom-fighters as the PMRC, Joseph Liberman, and church leaders at every corner of the nation. These courageous individuals stepped up to the task of imposing rules and ideas on everyone else’s children, and thusly they’re like parents to all of us. These people have heard the phrase â€Å"Sex, Drugs, and Rock & Roll† at one time in their careers as professional parents and choice-makers for all of us, and they understand how â€Å"hip† these three things have become with young, impres sionable children. If sex is bad, and drugs are bad, then so too must be Rock, the latter of which causes exposure the priors. A typical argument from such a person usually consists of â€Å"Letting our (your) children become aware of these things is risky business. We, as parents, do not want to talk to them about these problems, because that would require too much responsibility on our parts, so instead we must erase from existence anything that could conceivably inform our kids on the pros and cons of such issues.† Of course, when they say this, they are only speaking of such mediums that youth find pleasurable, such as Rock music and videogames. They often fail to include the use of literature in their arguments because, â€Å"Hey, kids are too dumb to want to read anyway.† And let’s face it: as far as slogans go, â€Å"Sex, Drugs, Rock & Roll, and Time Magazine† just isn’t very catchy. So I implore you not to judge these people too harshly. Th ey have just as much the right to be idiots a... Free Essays on Sex,Drugs And Rock And Roll Free Essays on Sex,Drugs And Rock And Roll Since its emergence as an art form, Rock & Roll has become one of the most feared plagues to ever infest the planet. With beats intended to incite excitement and lyrics about pressing issues, there’s no telling how much Rock & Roll could’ve potentially corrupted the youth of the world, be it 1950, 2002, or anytime in between. Fortunately, the full destructive power of this entity that is Rock music has never been reached, thanks in part to the bravery of such freedom-fighters as the PMRC, Joseph Liberman, and church leaders at every corner of the nation. These courageous individuals stepped up to the task of imposing rules and ideas on everyone else’s children, and thusly they’re like parents to all of us. These people have heard the phrase â€Å"Sex, Drugs, and Rock & Roll† at one time in their careers as professional parents and choice-makers for all of us, and they understand how â€Å"hip† these three things have become with young, impres sionable children. If sex is bad, and drugs are bad, then so too must be Rock, the latter of which causes exposure the priors. A typical argument from such a person usually consists of â€Å"Letting our (your) children become aware of these things is risky business. We, as parents, do not want to talk to them about these problems, because that would require too much responsibility on our parts, so instead we must erase from existence anything that could conceivably inform our kids on the pros and cons of such issues.† Of course, when they say this, they are only speaking of such mediums that youth find pleasurable, such as Rock music and videogames. They often fail to include the use of literature in their arguments because, â€Å"Hey, kids are too dumb to want to read anyway.† And let’s face it: as far as slogans go, â€Å"Sex, Drugs, Rock & Roll, and Time Magazine† just isn’t very catchy. So I implore you not to judge these people too harshly. Th ey have just as much the right to be idiots a...

The 12 Best Creative Writing Colleges and Programs

The 12 Best Creative Writing Colleges and Programs SAT / ACT Prep Online Guides and Tips Finding a dedicated creative writing program at a school you're excited about can be a real challenge, and that's even before you start worrying about getting in. Nonetheless, there are some great options. In order to help you find the best school for you, this list rounds up some of the best colleges for creative writing in the United States. The Best Creative Writing Programs: Ranking Criteria You should never take college rankings as absolute truth- not even the very official-seeming US News ones. Instead, use these kinds of lists as a jumping-off place for your own exploration of colleges. Pay attention not to just what the rankings are but to how the rankings are determined. To help with that, I'll explain how I came up with this highly unscientific list of great creative writing colleges. I started by narrowing my searchdown to schools that offered a specific creative writing major. (If you don't see a school you were expecting, it's likely because they only have a minor.) // In ranking the schools, I considered five major criteria: #1: MFA Ranking- If a school has a greatgraduate creative writing program, it means you'll be taught bythose same professors and the excellent graduate students they attract. Schools with strong MFA programs are also more likely to have solid alumni networks and internship opportunities. However, many schools with great undergrad programs do not offer MFAs, in which case I simply focused on the other four options. // #2: General School Reputation - The vast majority of your classes won't be in creative writing, so it's important that other parts of the school, especially the English department, are great as well. // #3: Extracurricular Opportunities - One of the key advantages of majoringin creative writing is that it can provide access to writing opportunities outside the classroom, so I took what kind of internship programs, author readings, and literary magazines the school offers into consideration. #4: Diversity of Class Options - I gave extra points to schools with a variety of genre options and specific, interesting classes. // #5: Alumni/Prestige - This last criterion is a bit more subjective: is the school known for turning out good writers? Certainly it's less important than what kind of education you'll actually get, but having a brand-name degree (so to speak) can be helpful. The Best Creative Writing Schools Now, let's get to the good stuff: the list of schools! The exact numbering is always arguable, so look atit as a general trend from absolutely amazing to still super great, rather than fixating on why one school is ranked #3 and another is ranked #4. #1: Northwestern University Northwestern's undergrad creative writing program boasts acclaimed professors and an unparalleled track record of turning out successful writers (including Divergent author VeronicaRoth and short-story writer Karen Russell). Outside the classroom, you can work on the student-run literary journal, intern at a publication in nearby Chicago, or submit to the Department of English's yearly writing competition.The university is also home to a top journalism program, so if you want to try your hand at non-fiction as well, you'll have plenty of opportunities to do so. // #2: Columbia University Like Northwestern, Columbia is home to both a world-class creative writing program and a top journalism school (plus one of the best English departments in the country), so you have a wide range of writing-related course options. Columbia also benefits from its location in New York City, which is bursting at the seams with publishing houses, literary journals, and talented authors. Columbia University's Low Library (Wally Gobetz/Flickr) #3: University of Iowa TheUniversity of Iowa's big draw is the infrastructure of itsgraduate Writers' Workshop, which is often considered the best MFA program in the country. As an English and Creative Writing major here, you'll take classes from great young writers and established professors alike, and get to choose from a wide range of topics. This major provides transferable skills important for a liberal arts major with a creative focus.You'll also have access to the university's impressive literary community, including frequent readings, writing prizes and scholarships, and the acclaimed literary journal The Iowa Review. #4: EmoryUniversity Emory is renowned for its dedicated undergrad creative writing program, which draws the very best visiting scholars and writers. Students herehave the chance to attend intimate question-and-answer session with award-winning authors, study a range of genres, compete for writing awards and scholarships, and work closely with an adviser to complete an honors project. #5: Oberlin College A small liberal arts school in Ohio, Oberlin offers very different advantages than the schools above do. You'll have fewer opportunities to pursue writing in the surrounding city, but the quality of the teachers and the range of courses might make up for that. Moreover, it boasts just asimpressive alumni, including actress and writer Lena Dunham. // #6: Hamilton College Hamilton is another small college, located in upstate New York. It's known for giving students the freedom to pursue their interests and the support to help them explore topics in real depth, both inside and outside the classroom.Hamilton's creative writing program takes full advantage with small classes and lots of opportunities to intern and publish; italso has one of the best writing centers in the country. #7: Brown University Brown's Literary Arts programoffers one of the top MFAs in the US as well as an undergraduate major. For the major, you must take four creative writing workshops andsix reading-intensive courses, which span an array of departments and topics,from music and literature to Middle East studies and Egyptology. Part of Brown University's campus(Chuck Roberts/Flickr) #8: Washington University in St. Louis Washington University has an excellent creative writing MFA program, lots of super specific class options, and a number of scholarships specifically earmarked for creative writing students. #9: Massachusetts Institute of Technology MIT might not be a school you generally associate with writing, but it actually has an excellent program that offers courses in digital media and science writing, as well as creative writing, and provides plenty of guidance on how graduates can navigate the tricky job market. Not to mentionthe school is located inCambridge,a haven for book lovers and writers of all kinds.Still, MIT is probably not the best place for you if you hate science of all kinds. #10: University of Michigan University of Michigan is one of the best state universities in the country and has a top-notch MFA program. If you're looking to attend a big school with a great creative writing major, this is a fantastic choice. #11: Johns Hopkins University Johns Hopkins is another school that's known morefor engineering than it is for writing, but, like MIT, it has a dedicated writing program. As a major here, you must take not only courses in prose, poetry, and literature, but also classes on topics such as philosophy and history. #12: Colorado College Colorado College is a small liberal arts school known for its block plan,which allows students to focus on one class per three-and-a-half-week block. The creative writing track of the English major includes a sequence of four writing workshops and also requires students to attend every reading of the VisitingWriters Series. Bonus School: New York University I didn't include NYU in the main list because it doesn't have a dedicated creative writing major, but it's a great school for aspiring writers nonetheless, offeringone of the most impressive creative writing faculties in the country and all the benefits of a Manhattan location. Washington Square Park at NYU How to Pick the Best Creative Writing School for You // Just because Northwestern is a great school for creative writing doesn't mean you should set your heart on going there. (The football fans are completely terrifying, for one thing.) So where should you go then? Here are some questions to ask yourself when looking at creative writing programs to help you determine the best school for you: Does It Have Courses You’re Interested In? Look at the course offerings and see whether they interest you. While you can't predict exactly what classes you'll love, you want toavoid a mismatch where what you want to study and what the program offers are completely different.For example, if you want to writesonnets but the school focuses more on teaching fiction, it probably won't be a great fit for you. Also, don't forget tolook at the English courses and creative writing workshops! In most programs, you’ll be taking a lot of these, too. What Opportunities Are There to Pursue Writing Outside of Class? I touched on this idea in the criteria section, butit's important enough that I want to reiterate it here.Some of the best writing experience you can get is found outside the classroom,so seewhat kind of writing-related extracurricularsa school has before committing to it. Great options include getting involved with the campus newspaper, working on the school’s literary journal, or interning at the university press. Who Will Be Teaching You? Who are the professors? What kind of work have they published? Check teacher ratings on Rate My Professors (but make sure to read the actual reviews- and always take them with a grain of salt). If you’re looking at a big school, there’s a good chance that a lot of your teachers will be graduate students. But that’s not necessarily a bad thing: a lot of the best teachers I had in college were graduate students.Just take into consideration what kind of graduate program the school has. If there’s a great creative writing MFA program,then the graduate students are likely to be better writersand more engaged teachers. What Are the Alumni Doing Now? If you have a sense of what you want to do after you graduate, see if any alumni of the program are pursuing that type of career. The stronger the alumni network is, the more connections you'll have when it comes time to get a job. What About the Rest of the School? Don’t pick a school for which you like the creative writing program but dread everything else about it. Most of your time will be spent doing other things, whether hanging out in the dorms, exploring off campus, or fulfilling general education requirements. Many schools require you to apply to the creative writing major, so make doubly sure you'll be happy with your choice even if you aren't accepted to the program. What's Next? Are you sure a creative writing major is the right fit for you?Read our post on the pros and cons of the majorto help you decide what path to take in college. For more general advice about choosing a college,check out our complete guide to finding the right school for you. Some major factors to consider include deciding whether you're interested ina small college or a big university, an in-state or out-of-state institution, and a public or private school. Want to improve your SAT score by 160points or your ACT score by 4 points?We've written a guide for each test about the top 5 strategies you must be using to have a shot at improving your score. Download it for free now:

Revenons ànos moutons - French Expression

Revenons nos moutons - French Expression Expression: Revenons nos moutons. Pronunciation: [reu veu no(n) ah no moo to(n)] Meaning: Lets get back to the subject at hand. Literal translation:  Lets come back to our sheep Register: normal Variations:  revenons-en nos moutons, retournons nos moutons Etymology The French expression revenons nos moutons, which is a common expression, is from La Farce de Maà ®tre Pathelin, a medieval play written by an unknown author. The eponymous protagonist of this 15th-century comedy deliberately misleads a judge by bringing two cases before him - one relating to sheep and the other to sheets. The judge is very confused and attempts to get back to the case about sheep by repeatedly saying mais revenons nos moutons. Since then, (mais) revenons nos moutons has meant lets get back on track / back to the subject at hand/back on topic. Example   Ã‚  Ã‚  Nous pouvons parler de à §a demain  ; pour le moment, revenons nos moutons.  Ã‚  Ã‚  We can talk about that tomorrow; for right now, lets get back to the subject at hand.

The Technology Effects in Human Life Research Paper

The Technology Effects in Human Life - Research Paper Example The paper will focus on the impact of technology to the lives of humans. Technology has transformed the manner in which people perform their function; this has had both positive and negative impact to their lives. According to Hall (2007) has enhanced the manner in which student’s access information. The concept also has enabled the teacher- student interaction. Software development has enhanced tolls that accommodate different curriculum integrated. The technology has enhanced e-learning in that people are able to work and study at the same time. This has in essence enhanced access to information. Different search engines have made information available to different technological users. People can access information regardless of their age or financial status. The internet has increased the literacy levels of individuals by relaying information to direct users at different time. The ability of the tool to accommodate a higher number of individuals at a given period has reduced the connections within schools and other higher learning institution. Technology interacts with different age groups hence ensuring convincing to both young and old. Information seeking has been a tool utilized by different parties in designing their models and technology has enabled the part access this information. Technology has enhanced the manner in which people interact with the household spaces. The televisions, radios and mobile phones have been an effective tool as far as entertainment is concern. These tools have reduced boredom. The interactions with these gargets have reduced the need for human interaction. Technology has enhanced the manner in which people carry out their daily chores. Vacuum cleaners, dishwashers, drycleaner have enhanced the need for human labor in performing duties. This has reduced the amount spend by households in hiring helps. Technology has enhanced multitasking among individuals. People can

Corporate Strategy Case Study Essay Example | Topics and Well Written Essays - 1500 words

Corporate Strategy Case Study - Essay Example Macpac became a leading manufacturing unit of outdoor equipments as there were no other manufacturing industries in New Zealand. The sound internal resources like technology, manpower, innovative ideas and machinery equipments paved the way for the impending success in the this period. Product innovation was another stimulus responsible for the growth. The enormous entrepreneurial energy displayed by the founder also made the success achievable and it was a strong impetus for the rapid growth in the initial stage. In the startup stage, the entrepreneur focused mainly in his vision and available resources. Bruce McIntyre did not make much of an effort on market expansion, market penetration or product development. He efficiently used his internal resources like people, expertise, technology and funding. The growth depended on the company’s ‘international strategy of exporting’. By using acquired skills, knowledge and experience Macpac grew internationally out of challenging conditions of New Zealand. The entrepreneur prioritized customer service which raised a huge demand among the buyers. In 1978, this led to 100% growth in sales figure. In 1987, the export market of Macpac took a new shape. Export in the countries like Holland and Switzerland followed and soon after Germany and United Kingdom markets also were developed. The key factors behind the international success were: Macpac not only pursued a strategy to grow internationally but also concentrated on being a leading name domestically. Honesty and transparency was factor for Macpac’s success. Customers nowadays are very much cautious about what they buy. Many companies fail to prove their transparency and honesty in providing support and facts to the customers. But it was not the case with Macpac. Working as a powerful brand from the initial stage of starting up, Macpac never considered itself less than any strong brands. The attitude of being powerful was a significant